Our

Mission & Values

Our Mission is to improve lives and build community by engaging individuals and mobilizing collective action.

Our Vision is a United Way bringing people together to build vibrant, caring communities.

Our Values Are:

• Commitment and collaboration equal positive results - To lead, convene, energize and inspire people to make a difference
• Elevate the power of volunteerism - To provide meaningful opportunities for individuals to realize their potential by demonstrating volunteer leadership in service to the community
• Embrace Diversity & Inclusion for a healthy community - To reflect the diversity of the communities we serve and empower those voices
• Foster innovation for community success - To recognize that complex problems require trying new things, innovating, testing, and learning to adapt to changing circumstances.
• Strong measures and analytics lead to impact and focus - To craft solutions to community challenges to meet the needs of those we serve based on measurement and data
• Build and maintain strategic community relationships - To build coalitions around tackling key challenges and working collaboratively to solve them
• Invest in the community and ourselves - To increase investments in key solutions by expanding and diversifying our own resource development and fundraising efforts, and supporting those of others
• Foster trust through transparency and effective communication - To ensure investments have recognizable, measurable, and transparent impact working towards common goals 

The roots of today’s United Way of Canada – Centraide Canada (UWC-CC) reach back to the Great Depression, when the Community Chests and Councils division of the Canadian Welfare Council was formed to provide health and welfare planning.

Today, UWC-CC is one of just a handful of comprehensive community organizations in North America, the national body representing a Movement of  local United Ways – Centraides across the country.